Start Here
Client: The Houghton Fund
The Houghton Fund is the alumni giving campaign for Houghton College. The messaging to alums is that good things start at Houghton. Using real alumni stories of relationships, businesses and ideas that had their beginnings in the rich student years, this series of mailings speak about both the vitality and energy that current students experience at Houghton and how the seeds that are planted during their time at the college continue to flourish and bear good fruit well after they have made the official move from student to alumnus.
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