Self Promotion Postcards
Designed at the Bernhardt Fudyma Design Group
Client: Bernhardt Fudyma Design Group
A series of four promotional postcards with a three-fold aim: to acquire new clients (specifically those outside the financial services field), to re-brand the Bernhardt Fudyma Design Group as “BFDG” and to launch the new studio website, bfdg.com. Each card in the series is screen printed by hand and features a four word statement with the initial letters “B”, “F”, “D” and “G”. The fourth and final card reveals the full studio name and the purpose of the mailings. (As the cards went out, clients began to send their own enigmatic “BFDG” sentences back to the studio to let everyone know that they were in on the game.)
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